Client Press Releases

VIEWPOINT GAMES TURNS CHARACTER LICENSING UPSIDE DOWN WITH KARTOON RACERS

Innovative new racer features ‘public domain’ heroes and villains including the Queen of Hearts, Sherlock Holmes, Frankenstein’s Monster, Cleopatra and more… 

FOR IMMEDIATE RELEASE:Viewpoint Games, the studio behind hit VR release VR Karts,has announced its latest title, which takes a clever approach to character licensing.

Founded in 2014 by games industry veterans Neil Campbell and Neil Wigfield, Viewpoint Games has already enjoyed strong success in the VR space and beyond, with hits including VR Karts(PlayStation VR & PC), VR Karts: Sprint(mobile), Ghost In The Toybox(PlayStation 4 & mobile), plus Hungry Shark VR(mobile).

The firm is now working on Kartoon Racers, which uniquely takes iconic heroes and villains from popular culture and mashes them together in a series of crazy and chaotic kart races.

Each race features 12 racers from two rival teams – namely ‘Team Heroes’ and ‘Team Villains’.

Team Heroes features legends such as Sherlock Holmes, King Arthur and Cleopatra, while Team Villains includes classic bad guys such as Captain Hook, Frankenstein’s Monster and the Queen of Hearts.

This use of classic characters is a unique concept from a licensing perspective, allowing Viewpoint Games to provide gamers of all generations with instantly-recognisable characters.

Neil Campbell explains: “We decided to use characters that exist within the Public Domain. By using iconic characters who already have their own unique history, players can immediately identify with them, rather than getting to know a host of new characters and their personalities.

“Animations will evoke the personality of the character. For example, Sherlock Holmes is always cool and collected, while Frankenstein’s Monster is large and reckless.

“We believe Kartoon Racerswill appeal to a wide spectrum of gamers, spanning all ages.”

Viewpoint Games is currently in negotiations with a number of publishing partners, with Kartoon Racersscheduled for release on PlayStation 4, Xbox One, PC and Switch in 2019.

ENDS

Notes To Editors

About Viewpoint Games

Viewpoint Games was founded in September 2014 by games industry veterans Neil Campbell and Neil Wigfield. With 18 years’ experience, the directors have worked on blockbuster franchises including Guitar Hero and Call of Duty. Viewpoint’s VR Karts has been a hit on all major VR platforms, including PSVR, Oculus Rift, HTC Vive and Samsung Gear VR. 

Media Contacts

Lisa Carter - Mimram Media

07970 164201

Lisa.carter@mimrammedia.com

 

Neil Campbell - Viewpoint Games

01926 350147

Neil.campbell@viewpointgames.co.uk

SHURE AXIENT® DIGITAL EXCEEDS HIGH EXPECTATIONS FOR STOCKHOLMSMÄSSAN UPGRADE

Exhibition Centre Adds 68 Channels of Axient Digital, Will Increase to 120 Channels by 2019

Stockholm/Sweden, September 17 2018− The Stockholm International Fairs and Congress Centre in Sweden recently installed 68 channels of the Shure Axient® Digital Wireless System.Stockholmsmässan is Scandinavia’s largest exhibition centre, with a total of 75,000 square metres of exhibition area. It hosts high-level international conferences and events throughout the year, including the world-renowned Medical Congress, which attracts more than 15,000 medical professionals during a three-day period. 

Reliability was a key factor in the decision when it came to selecting a new wireless system. Axient Digital was chosen for its superb audio quality at low latency, long battery life, and versatile channel bandwidth. 

The dedicated in-house AV department, which oversees the small, mid-size, and large conference and exhibition applications, needed a dependable wireless system with excellent performance. Fredrik Zetterberg, Head of Production Event Technologies, Stockholmsmässan, said that the system had “exceeded all expectations in sonic quality.”

“Axient Digital is the best sound quality we’ve ever heard in a digital system,” explains Zetterberg. “From exhibitions to corporate events, we use Axient Digital constantly. This month we will use 132 systems for a two-day corporate event, with a total of 212 wireless systems in operation, showcasing the system’s flexibility and reliability.”

The installation was managed by specialist Swedish audio rental company Parashoot, “Choosing Axient Digital for the Stockholmsmässan project was our first choice of system,” offers Oscar Söderlund, founder of Parashoot. “Signal stability, along with audio clarity, was paramount to a successful installation. Add to this the flexible hardware options and advanced connectivity Axient Digital offers, and there really is no other system you can count on for coverage and signal quality.”

For more information visit www.shure.com.

##

About Shure  

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Parashoot

With over 30 years of live sound experience, Parashoot is a Swedish audio rental company specialising in FOH, Monitor, exotic outboard, and stage setups for customers demanding the best audio solutions.

About StockholmInternational Fairs 

Founded in 1971, Stockholmsmässan is Sweden’s biggest exhibition centre, hosting over 70 leading exhibitions and hundreds of national and international congresses, conferences, and corporate events a year.

WHAT DO VIDEO GAMES, LIVE MUSIC, COCKTAILS, CRYPTOCURRENCY & THE BLOCKCHAIN HAVE IN COMMON…?

JOIN US ON THURSDAY SEPTEMBER 13TH AT SOHO RADIO, GREAT WINDMILL STREET TO FIND OUT!

Reality Gaming Group has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use cryptocurrency – with visitors to the store being given free masterclasses and even free virtual coins to allow them to make their first crypto transactions.

On Thursday September 13th from 3pm to 10pmat Soho Radio on Great Windmill Street, W1D 7LD, we’re also celebrating ‘Crypto Week’ and the public unveiling of the Reality Clash game.

Due for release in Q4, Reality Clash is an innovative augmented reality first person combat game for mobile devices set in an underground world of cryptocurrency and hackers.

Players will be able to connect to friends in real-time using geo map technology, join private teams and enter competitive tournaments.

JOIN US FOR COCKTAILS, FOOD, LIVE MUSIC AND THE CHANCE TO COLLECT FREE VIRTUAL COINS!

Contact Lisa.Carter@mimrammedia.comto ensure your name is on the guest list!

More information about Reality Clash can be found at http://realityclash.com.

Notes To Editors

About Reality Gaming Group
The Reality Gaming Group is the developer and publisher of mobile AR combat game Reality Clash, which is due for release in late-2018 and utilises exciting blockchain technology. It is also the creator of a ground-breaking AR geo-location platform for mobile, which can be deployed across a huge range of content types. The Reality Gaming Group development team has more than 20 years’ experience across Mobile, PC, Console, AR and VR games platforms. For more information, visit: http://realitygaminggroup.com/

About Crypto Week
Crypto Week is a new initiative launched to promote and celebrate the brave new world of digital currencies. It is being spearheaded by the Reality Clash Group, in association with other leading organisations and individuals who are pioneers in the sector. 

Press Contacts

Lisa Carter – Mimram Media

Lisa.carter@mimrammedia.com

+44 (0) 7970 164201

Tony Pearce – Reality Gaming Group

Tony@realityclash.com

MATT WHITE NAMED KUJU’S NEW HEAD OF STUDIOS

Former Codemasters Director takes the hotseat, with Narcos, Zumba and Guitar Hero at the top of his inbox

FOR IMMEDIATE RELEASE: Matt White has been appointed Head of Studios at UK developer Kuju. He replaces Brynley Gibson, who is moving to Sweden with his family.

Part of the Catalis Group – which also includes Curve Digital and Testronic – Kuju currently has teams working on Narcos, Zumba and Guitar Hero games. White will head up all Kuju operations, whilst looking to further expand the studio’s activities.

White joins Kuju from Codemasters where he was Game Director. He has also enjoyed stints at Exient, Microsoft, Infogrames and Games Workshop during his career in game development.

“We’re delighted that Matt is joining us to head up Kuju as we embark on an exciting period, with work beginning on Narcos and Zumba Fitness, and expansion plans underway,” said Catalis CEO Dominic Wheatley. “Matt’s extensive experience speaks for itself and we’re looking forward to him taking Kuju forward.”

"Kuju are a well known and highly respected developer whose titles have engaged and delighted players,” said White. “The games in development show a commitment, passion and collaboration for crafting compelling experiences. I am thrilled to be joining this team and leading the exciting growth of the business."

ENDS

About Kuju Ltd.
Kuju makes compelling games & branded experiences for VR, AR and Console platforms such as the upcomingNarcosfor PC, Switch, Xbox One and PS4. With 20 years of experience and over 125 titles to its name, Kuju is one of the UK’s longest serving ‘work for hire’ developers. Based in London and Brighton it has produced titles for some of the world’s biggest publishers including Sony, Nintendo, Microsoft, Activision, Disney and Ubisoft. Alongside developing original concepts such as the long running Art Academyseries, the company has been entrusted with developing globally recognised IP from the worlds of Film, TV and Games. These titles include brands such as The Lord of the Rings, Marvel, The Voice, Zumbaand Guitar Herowww.Kuju.com

Press Contacts

Lisa Carter – Mimram Media

+44 (0) 7970 164 201

lisa.carter@mimrammedia.com

BIME PRO UNVEILS EXCITING NEW DIRECTION FOR 2018

Bilbao’s Music, Tech and Games conference returns for 6thconsecutive year

The largest meeting point for the Latin American Music Industry in Europe

A celebration of the 70+ Top Women In Music

Ninja Tune, UNISON, BBK LIVE, O2 amongst speakers already confirmed

 “Insight from leading industry execs”- Music Week

“A bridge between the music and cultural industries”– Musikmarkt

“If music be the food of games, play on”- GamesIndustry.biz

October 24th- 26th2018, BEC! Bilbao, Spain

Tickets: https://www.bime.net/pro/en/tickets/

Recognised as the largest meeting point for Latin American Entertainment Industry executives in Europe, BIME Pro returns for a 6thconsecutive year in 2018 with new management, and a new direction.

2018 will see the first #Keychange Delegation of 70+ Women In Music and a fresh approach to the Startup Summit, rebranded BIME Pro Startups and aimed at giving opportunities to more entrepreneurs than ever before. 

The former Congress Of Spanish Music Festivals also returns, under the new name of BIME Pro Fests - This year will place a focus on Music Tourism, how it can become a cultural and economic engine, and an approach to sustainable development, with over 120 festivals already confirmed to attend.

The annual music, tech and games get together will be held once again at the BEC! Centre in Bilbao, with a host of speakers already announced, allowing them to network and explore ideas with a wider multinational audience.

First speakers for the event include:

  • David Sánchez – CEO – Arenal Sound Festival

  • Turo Pekari – Senior advisor, innovation and discovery – TEOSTO

  • Igor Guizzardi – Managing partner – DESSSERT

  • Jordi Puy – Co-Founder – UNISON

  • Itxaso Hernandez – Director of Communication – Bilbao BBK LiveAzkena Rock FestivalBIME Live

  • Vidhi Gandhi – A&R Manager – NINJA TUNE

  • Gema Perona – Responsible for Communication and Sales – O2/TUENTI

  • Javier de Andrés – CEO – TICKETEA (By Eventbrite)

  • Gustavo Navedo – Independent head of press – FIB/WEEKENDBEACH/A SUMMER STORY

  • Bruno Galindo – Redactor – PREMIO RUIDO/ICON/EL ESTADO MENTAL

Last Tour’s Mauro Alonso, the new Project Director for BIME Pro,provided more information on the vision of the event in his first year in charge:

“We’re really satisfied with how BIME has evolved so far, and we’re working forward to making it grow in other directions. For this sixth edition we’re focusing especially on developing richer and more complete conferences in matter of content, building a unifying thread to give sense and continuity to the program. We’re also excited to have the strongest lineup of women speakers in the history of BIME Pro, as part of our ongoing initiatives as co-founders of #Keychange.

“In addition, we’ve created two new special events: Vid&Sound, an audio/visual congress featuring an international music video contest; and the GameBiz, so as to bring videogames back to BIME Pro. It is vital the event performs as a complete ecosystem around creative industries: you never know in which field an opportunity to build synergies will appear.”

As always, BIMELivewill run alongside the conference, with Aphex Twin, MGMT, Editors, Fever Ray, John Hopkins Live and Slowdive first names confirmed. More information here.

BIME 2017 Record figures

2000 delegatesfrom 22 countriesand 1260 companies registered at BIME Proin 2017, which featured 220 speakersand 49 bands showcasingtheir talents, and over 600 speed meetings. Last year the Congress of Festivalsrecorded record numbers with 120Festivalsinvolved. Meanwhile, 112 startupsand 75 investorsparticipated at the Startup Summitconference.

BIME Pro 2018

24th– 26th October 2018

BEC! Bilbao, Spain

Tickets: https://www.bime.net/pro/en/tickets/

Early Bird Passes (without access to BIME Live): 65 € + expenses. Offer until September 26

Early Bird PRO + LIVE Passes: 110 € + expenses. Offer until September 26

Contact:

Media Requests: james@mysticsons.comor darrell.carter@mimrammedia.com

Conference queries: lucas@sounddiplomacy.comor lander@bime.net

www.bime.net

LONDON’S FIRST ‘CRYPTO-ONLY' SHOP TO OPEN FOR 1 WEEK IN SEPTEMBER

The pop-up shop will open its doors on September 10thto kickstart
London’s Crypto Week and features: 

* Daily Masterclasses on buying and using cryptocurrencies

* Live bands 

* Games

 * Refreshments 

* Free digital coins offered to all visitors

FOR IMMEDIATE RELEASE: The first shop to accept ONLY digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week.

Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use cryptocurrency – with visitors to the store being given free masterclasses and even free virtual coins to allow them to make their first crypto transactions.

Crypto Week will be a week-long celebration of cryptocurrency, blockchain technology, video games and music. The entertainment sectors, in particular, are discovering innovative new ways to monetise business more fairly for all using a blockchain – the digital ‘ledger’ which logs all cryptocurrency transactions.

A series of dedicated live radio shows on Soho Radio (www.sohoradiolondon.com) are scheduled through the week, featuring experts in the field. The shows include:

Monday 10 September, 4pm– A Beginner’s Guide To Buying & Using Cryptocurrency

Tuesday 11 September, 4pm– Exploring The Cultural Impact Of Video Games In 2018

Wednesday 12 September, 4pm– How The Music Industry Is Using The Blockchain

Thursday 13 September, 4pm– Using The Blockchain & Cryptocurrency In Video Games

Friday 14 September, 5pm– Lessons From A Professional Hacker

In addition, every day from 3pm, there will be experts on hand in store to provide Crypto Masterclasses. Visitors will be shown how to create their own Digital Wallets and will be provided with free ‘coins’ so they are able to buy a range of merchandise in-store – and learn how these digital transactions take place.

Plus, there will be live music every day at 6pm, as well as the chance to be amongst the first to experience the latest mobile game which combines crypto, blockchain, Augmented Reality and geo-location technologies – Reality Clash.

Due for release in Q4, Reality Clashis an innovative augmented reality first person combat game for mobile devices set in an underground world of cryptocurrency and hackers. Players will be able to connect to friends in real-time using geo map technology, join private teams and enter competitive tournaments. The game has been highlighted by Blockchaingamer.bizas one of the games to watch in 2018 (https://www.blockchaingamer.biz/features/3283/most-anticipated-blockchain-games).

Consumers are also invited to sign up to become a Beta Tester of the game by simply registering their details at www.realityclash.com.

“London is already leading the way in the cryptocurrency scene, and so it’s right for us to dedicate a week to celebrating this brave new world,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We are conscious that many people are aware of cryptocurrency but don’t know where to start with it – or think that you have to invest thousands of pounds.

“Our pop-up store, plus the launch of Crypto Week, will give everyone the chance to learn how to use cryptocurrency, whilst also offering some great entertainment, including live bands, video games, competitions and more.”

The Reality Clash Crypto Store will open on Monday September 10that 22c Great Windmill Street, London W1D 7LD.

The store will be open from 3pm – 9pm every day until Friday September 14th.

More information about Reality Clash can be found at http://realityclash.com.


Notes To Editors

About Reality Gaming Group
The Reality Gaming Group is the developer and publisher of mobile AR combat game Reality Clash, which is due for release in late-2018 and utilises exciting blockchain technology. It is also the creator of a ground-breaking AR geo-location platform for mobile, which can be deployed across a huge range of content types. The Reality Gaming Group development team has more than 20 years’ experience across Mobile, PC, Console, AR and VR games platforms. For more information, visit: http://realitygaminggroup.com/

About Crypto Week
Crypto Week is a new initiative launched to promote and celebrate the brave new world of digital currencies. It is being spearheaded by the Reality Clash Group, in association with other leading organisations and individuals who are pioneers in the sector. 

Press Contacts

Lisa Carter – Mimram Media

Lisa.carter@mimrammedia.com

+44 (0) 7970 164201

 

Tony Pearce – Reality Gaming Group

Tony@realityclash.com

CREATE A SHIELD FOR THE UPCOMING DECAY OF LOGOS!

Have your design included in the action RPG title from Amplify Creations and Rising Star Games

London, UK – 21 August 2018– Videogame publisher Rising Star Games, in partnership with Amplify Creations, has launched a competition for its eagerly-anticipated action/adventure RPG Decay of Logos.

Scheduled for release in Spring 2019 for PS4, Switch, Xbox One and PC, the multi-format Decay of Logos from Amplify Creations focuses on a girl on a journey with her companion, a mystical Elk.

It is an immersive action/adventure third-person RPG influenced by European folklore and by J. R. R. Tolkien’s high fantasy.

The gameplay focuses heavily on player-centric exploration with minimal hand-holding, challenging combat and resource management.

Rising Star Games and Amplify Creations has today launched a competition, inviting gamers to design a shield for the main character for a chance to be included in the game.

Two winners will have their designs added to the game – one will be judged by Amplify Creations for Best Design and Most Creative Design.

The second winner will be selected by an open vote by gamers.

Entries can be posted to the Decay of Logos Facebook page athttps://www.facebook.com/DecayOfLogos/.

The closing date is September 14th, with winners announced on September 25th.

More Details:www.risingstargames.com/eu/dol-design-a-shield-competition

T&Cs:www.risingstargames.com/eu/dol-terms-and-conditions

ABOUT RISING STAR GAMES
Rising Star Games is a privately held video games publisher with a global reach. With operating offices in Europe and USA the company publishes video game entertainment across all gaming platforms from Sony, Microsoft, Nintendo and via Steam. With decades of combined experience and a genuine passion for interactive entertainment, Rising Star Games is proud of its ever-expanding and enormously diverse catalogue of over 130 titles.www.risingstargames.com

ABOUT AMPLIFY CREATIONS
Headquartered in Portugal, Amplify Creations is a self-funded and independent software organisation founded by video game and visual effects professionals, passionate about creating anything from innovative computer graphics technology to groundbreaking new video games.http://amplify.pt

MEDIA CONTACTS

Lisa Carter
Mimram Media
+44 (0)7970 164201
lisa.carter@mimrammedia.com

FORMER PLAYSTATION EUROPE & KEYWORDS SENIOR EXECUTIVE JOINS CATALIS

 Andrew Lawton appointed to the Board of the games and services group as Corporate Finance and Strategy Director 

FOR IMMEDIATE RELEASE: Andrew Lawton has been appointed to the Board of the Catalis Group as Corporate Finance and Strategy Director.

A true games industry veteran, Lawton spent 19 years at Sony PlayStation Europe (SCEE), latterly as Chief Financial Officer and more recently served as Group Finance Director at AIM-listed Keywords Studios.

He will work alongside Dominic Wheatley, CEO of the Catalis Group, which comprises the award-winning publisher Curve Digital, international QA & localisation specialist Testronic and long-standing games development studio Kuju. 

“We’re delighted to welcome Andrew to the Catalis Board.” said Wheatley. “Given his experience at both Sony PlayStation Europe and Keywords Studios, he is uniquely placed to understand both sides of our business, and he joins us at an exciting time of growth for the whole group.”

“I am impressed by the Catalis Group’s position, strategy and its journey so far,” said Lawton. “The Group has carved a strong position for itself in the games industry.  I am excited by the company’s ambition and look forward to playing a part in its future growth story.”

Lawton joins the Catalis Group on August 20th.

ENDS

Notes to editors

Headed up by games industry veteran Dominic Wheatley, the Catalis Group delivers quality services to the media and high-tech industries. Catalis offers testing, games publishing and development services, and operates through its wholly-owned subsidiaries Testronic, Curve Digital and Kuju from locations throughout the UK, Europe, South East Asia and the USA, with over 700 staff. 

Contact:

Lisa Carter

Lisa.carter@mimrammedia.com

07970 164201

 

RED’S KINGDOM THE NUTTY PUZZLE ADVENTURE GAME OUT NOW ON NINTENDO SWITCH™

Digital release today for the colourful and clever puzzle action game

London, UK – 16 August 2018 –Videogame publisher Rising Star Games, in partnership with multi-award winning studio Cobra Mobile, announced today that Red’s Kingdom is now available for Nintendo Switch™ via Nintendo eShop, with an SRP of £8.99/€9.99. 

Red’s Kingdom is a single-player adventure puzzle game for all ages. Mad King Mac has kidnapped your father and stolen your golden nut! Solve puzzles and battle goons as you explore and battle your way through the kingdom. 

Discover hidden treasure, collect nuts, solve cunning environmental puzzles and unlock special powers which allow you to explore deeper into the vast game world. You’ll explore amazing and unique areas where there’s always something new to discover.

Media interested in receiving a review code should email stuart.obrien@mimrammedia.comto request a copy. 

Red’s KingdomFeatures

  • Touch screen control support in Handheld mode on Nintendo Switch™ 

  • Colourful single-player adventure with clever puzzles to solve

  • A vast kingdom to explore, packed with secrets

  • Metroidvania-stylings: unlock special powers that allow deeper access into the realm

  • Battle goons, make new friends and defeat Mad King Mac!

Watch the Red’s KingdomTrailerherehttps://youtu.be/fR8_xqET_fM

Download the Red’s Kingdom asset pack, with screenshots, artwork and trailer: http://www.risingstargamesmediabank.com/redkingdomswitch 

Developed by Cobra Mobile and published digitally by Rising Star Games,Red’s Kingdomis available now for Nintendo Switch™ via Nintendo eShop, with an SRP of £8.99/€9.99. 

For more information follow Cobra Mobile on Twitter, and follow Rising Star Games on InstagramTwitterFacebook, or visit the official Rising Star Games website.

# # # 

ABOUT COBRA MOBILE
Cobra Mobile is an award-winning international game developer and publisher based in Dundee, Scotland that creates amazing games for Mobile, Messaging, Steam and Console. Cobra has created a wide range of smash-hit games, including the totally awesome iBomber game series, Red's Kingdom, Let's Go Rocket, Cobi Arrows, Cobi Golf Shots, Storm in a Teacup and LEGO Star Wars: Micro Fighters to name a few. www.cobramobile.com

 
ABOUT RISING STAR GAMES
Rising Star Games is a privately held video games publisher with a global reach. With operating offices in Europe and USA the company publishes video game entertainment across all gaming platforms from Sony, Microsoft, Nintendo and via Steam. With decades of combined experience and a genuine passion for interactive entertainment, Rising Star Games is proud of its ever-expanding and enormously diverse catalogue of over 130 titles. www.risingstargames.com 

© 2018 Nintendo

MEDIA CONTACTS 

Stuart O’Brien
Mimram Media
+44 (0)7732 114 067
stuart.obrien@mimrammedia.com

SURREY BUSINESS SCHOOL SELECTS SHURE MICROFLEX® WIRELESS SOLUTIONS

University of Surrey Business School undergoes comprehensive AV upgrade

FOR IMMEDIATE RELEASE: An AV overhaul has transformed Surrey Business School at the University of Surrey, Guildford, resulting in a state-of-the-art 400+ seat lecture theatre, with multiple teaching benefits.

The audio installation is a collaboration between Shure and award-winning systems integrator Snelling Business Systems. 

The project’s goal was to create a single AV system built to the requirements of three user groups - Lecture Theatre/Classroom Lectures, Live Events and Cinema Theatre - without the need for prior training or dedicated IT support.

“The vast capabilities of the system are perfect for the range of uses we have, from lectures to live events and conference, as well as a cinema,” said Rob Purcell, Head of Learning Spaces Technology at the University of Surrey. “During everyday use, there is no set-up required, which ensures that the academic tutor is confident they can use the system without IT support. Traditional lectures and seminars can be recorded at the press of a button, making the resource perfect for today’s online learning environment.

“Another great aspect of the design is its adaptability. Within the first six months the AV system has enabled us to rearrange the space radically to facilitate multiple layouts and forums. Having an AV system with such high-tech specifications means that all of our events exceed the expectations of the often high-profile attendants.”

Working with the University, Shure’s technical team created a flexible, user-friendly system designed for fast and reliable switchover from one user mode to another at the touch of a button. The team provided technical support and streaming tests across campus between lecture theatres to asses Microflex® Wireless capabilities for RF stability and networked control.

Steve Royans, Business Development Director, Snelling Business Systems, commented: “Given the brief of the project to extend system flexibility, Shure were a natural choice for our client, largely due to the available API, Remote Management, and System Integration capabilities.”

“We required a system which is not only simple to use in day-to-day operation, but also operable in multiple setup modes,” added Purcell. “For example, the Lecture Theatre has three widely varying user groups and the system must respond to their requirements, while masking the complexity of the underlying technology. While academics require a system that is up and running at the touch of a few buttons, the live events team require a far more complex array of options.”

With audio an integral part of any lecture environment, Shure’s Microflex® Wireless system was chosen to complete the upgrade, with the system providing high-quality microphones, which offer a natural, precise sound and high intelligibility.

The system also benefits from the flexibility of form offered through 2x Shure Microflex® Wireless body pack microphones situated at the tutor’s desk, and 14x Shure Microflex® Wireless mics, comprising 2x wireless body pack microphones, 4x handheld wireless XLR adaptor transmitters, 2x omnidirectional table microphones and 6x gooseneck transmitter bases.

All microphones are used in conjunction with lecture capture software to record voice, ensuring audio clarity is delivered across the whole system, and creating the perfect environment for students and lecturers to work within. 

“Providing IT administrators and AV technicians the ability to monitor and control Shure hardware devices remotely was most appealing, given the focus of the brief on live events,” remarked Royans. “Furthermore, to aid end-user operation, the battery, charging and mute status, on a per-microphone basis, can be programmed to graphically display on the Crestron touch panel.” 
 
“It goes without saying, Shure hold a strong reputation for taking the hassle out of networked audio devices. They posed no hassle in programming and integration throughout the spaces we have equipped and have proven remarkably simple for the end-user to learn their usage too.”

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Snelling Business Systems

We deliver all aspects of audio visual integration from design, integration, supply, installation and on-going maintenance - all backed by a service ethic, which continues to carry the Snelling signature of quality. Based in London and Norwich, we have maintained our portfolio of major clients and diverse projects across Higher Education, Corporate, Public Sector and niche projects.