Ralph Creative

GAME OF THRONES: WINTER MAY NEVER BE COMING

We're all ready for winter. But the weather can be unreliable, so there was a need for a website that counts the dayssince the Gods (aka George RR Martin) gave us the last Game of Thrones book. You might not remember much of it, since it was EIGHT YEARS AGO. Yes, we're old.

Come back to the website whenever you want to feel deep sadness and sorrow. And hey, who knows, maybe George himself will check in every once in a while and see how time flies when you're having fun *not writing the books that need to be written*.

Ahem.

We’re counting the days, George R R Martin →  heygrrm.com

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About RALPH

Ralph is an independent creative agency that specialises in creating experiences audiences love and share.

Get in touch at ralphandco.com

SONY LAUNCHES IMMERSIVE MUSIC EXPERIENCE WITH NEW YORK POP-UP

A tech-fueled, highly-instagrammable destination where you can create a personalized song based on the beat of your heart

The pop-up space is the centrepiece of Sony’s third Lost In Music experiential campaign, which brings Sony technology together with Sony Music artists to create unique and shareable experiences for an 18-24 audience.

Produced by creative agency, Ralph, the Pop-Up is also the home for live performances and a weekly Youtube talk show featuring Sony Music artists such as A$AP FERG, Lauren Jauregui (5th Harmony), Zara Larsson and Snakehips. 

FOR IMMEDIATE RELEASE: Visitors to Sony's ‘Lost In Music’ pop-up space in New York are being invited to create a personalized song as they move through the immersive experience. 

Now in its third year, Lost In Music – produced by creative agency Ralph – unites Sony Music artists with Sony technology to produce creative, unique and shareable music experiences. 

Through a weekly online show as well as the physical pop-up, Lost In Music showcases various innovative Sony technologies combined with exclusive interviews and performances from multiple Sony Music artists.

The groundbreaking Lost In Music experiential installation analyses the way each attendee moves and interacts with the cutting-edge technology throughout the space, combining it with the rhythm of their own heartbeat and adding musical components to create a unique, downloadable track.

Within the space, located at 201 Mulberry St. in New York City, visitors can get creative with:-

Heartbeat Chamber- This sets the BPM of the track by taking your heart rate. (IMAGE)

Interactive Dancefloor Sequencer- You can dance over the LED floor to create a looping rhythm. (IMAGE)

Drum Spheres- Hitting these will record drum loops based on your movements. (IMAGE)

Vocal Booth- A microphone records, autotunes and loops your vocals.

Theremin- Your motion is captured and used to bend the pitch of your track. (IMAGE)

- A camera on stage will record your movements. This is then combined with your finished track to create a shareable, personalized music video.

Watch: A$AP FERG walking through the Lost In Music space:

https://twitter.com/Sony/status/1067854596985384960?s=20

Images: https://drive.google.com/drive/folders/1Jg1TaTuCOWCtsODjBdA5U732-E-VT2y9

Also demonstrated at the Lost In Music pop-up is Sony's latest multi-dimensional audio technology, which enables visitors to be entirely immersed in a track as it plays around them. 

Additionally, guests will be able to get hands-on with the latest Sony products.

Finally, fans can tune in to the Ralph-produced ‘Lost in Music’ weekly online show to watch exclusive sets, interviews and tech highlights. Each episode of the show is available at www.sony.com/lostinmusic.

“It’s been tremendously exciting to work on this year’s Lost In Music campaign, which builds on previous years to really push the limits of what’s possible in terms of creating an immersive, interactive experience for music fans,” said Chris Hassell, Founder at Ralph Creative. “Combined with the live performances and complementary YouTube channel, Sony is able to connect with an extremely wide audience across multiple content and technology types.”

For more information and updates on Sony's Lost in Music campaign, visit www.sony.com/lostinmusicor watch the weekly show on https://www.youtube.com/user/sony.

ENDS

NOTES TO EDITORS

About Ralph

Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon. More information on Ralph can be found at www.ralphandco.com.

Press Contacts:

Lisa Carter, Mimram Media

Lisa.carter@mimrammedia.com

Chris Hassell, Ralph

chris@ralphandco.com

 

Nickelodeon UK releases new online multiplayer game

Living Loud: Summer School, based on the Nicktoons series The Loud House, launches today

London, July 2 2018 – Nickelodeon UK & Ireland today releases its second online multiplayer game, Living Loud: Summer School. It’s the sequel to Living Loud: Lincoln’s List, which launched last summer and has continued to be the biggest game on nicktoons.co.uk since the site’s launch. The game can be found at www.nicktoons.co.uk/summer.

Living Loud: Summer School has been developed by London-based creative agency, Ralph, who also produced the Tinkershrimp & Dutch animated series for the broadcaster.

The Living Loud: Summer School game is an immersive adventure game set in various locations which will be familiar to Loud House viewers, including the interior of the Loud House (as per Lincoln’s List) but also many new places such as the school, the park and the exterior of the Loud House.

Summer holidays have arrived for students at Royal Woods Elementary school, but a bad report card means that Lincoln has lots of extra homework to do over the holidays. Lincoln must improve his school report by tackling mini-quests relating to each of his six subjects. Each task is based in a specific location in the Loud House universe, however (with the exception of the final ‘boss level’ task) they can be approached in any order and players can switch tasks/locations at any point. Within each location, there will also be medals Lincoln can earn by performing certain tasks and collecting certain items (items can be distributed across different locations). 

Key Highlights for Living Loud: Summer School

·       Simple and intuitive controls for all playing devices

·       Map interface movement accessed in the User Interface

·       Task activation for players on each level which Lincoln needs to improve on giving users the chance to move from fail to pass once the task is completed

·       New day/night functionality that is integral to completing tasks and achieving medals; players will need to strategically switch between day to night to progress through the game. 

·       Two-player functionality 

·       Fun, shareable GIFs/badges which communicate the humour of the show and encourage players to share progress with friends, thereby enticing other potential players to come and have a go. There will be no direct social network links. 

“Nickelodeon continues to produce games that are fun for kids, and this follow-up to Loud House: Lincoln’s List is another reason why nicktoons.co.uk is the perfect place to play” said Suzie Adams, Digital Director at Nickelodeon

Chris Hassell, CEO at Ralph, added: “Having worked with Nickelodeon on last year’s Living Loud: Lincoln’s List game, as well as creating the Tinkershrimp & Dutch animated series, it’s great to have collaborated with them again on Living Loud: Summer School. We hope we’ve done justice to Nickelodeon’s fantastic show, The Loud House.

ENDS

NOTES TO EDITORS

Nicktoons

Available in over 13 million homes, Nicktoons showcases the world’s best comedy animation. Launched in 2002 and part of the Nickelodeon network of channels, Nicktoons broadcasts the very best in funny cartoons to audiences across the UK and Ireland, featuring top shows such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, The Loud House and Fairly OddParents. More information is available at nicktoons.co.uk. Nicktoons is available on Sky 606, Virgin 717 and through BT Vision.  

The Nickelodeon Network is a top-performing commercial kids TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.  

About Ralph
Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutchwith Nickelodeon. More information on Ralph can be found at www.ralphandco.com.

New LA story for Ralph Creative

Award-winning creative agency starts new chapter with the opening of Los Angeles studio as part of international expansion strategy

Creative agency Ralph has opened a new Los Angeles office to create a third home after London and New York.

Headed up by Ralph’s Co-Founder Iain Barrington-Light, the LA office will serve new and existing West Coast based brands, creating more capacity to expand Ralph’s Creative and Social Media strategy and content offerings.

The office will also focus on creating short-form and long-form high level video and motion graphics content for clients, including Sony Music, Twentieth Century Fox, and Square Enix.

Ralph is also working closely with the social and marketing teams at Netflix across an increasing number of shows and initiatives including Black Mirror, House Of Cards, their new original comedy platform “Netflix Is a Joke” and the upcoming second season of Stranger Things.

Recent work on Stranger Things involved creating #StrangerThursdays which encouraged existing and new fans to rewatch the first season and saw the Ralph team creating Stranger Things versions of classic movie posters.

https://instagram.com/p/BZCzI-plDJB/
https://twitter.com/stranger_things?lang=en
https://www.instagram.com/strangerthingstv/?hl=en
https://www.facebook.com/StrangerThingsTV/

The opening of the studio furthers Ralph’s expansion, which saw the company establish a New York presence in 2009. The team on the East Coast will continue to focus on social media and entertainment marketing, while the London office remains committed to creating exciting brand campaigns, encompassing live events and immersive experiences spanning TV, digital and outdoor.

“This is an important milestone for the team at Ralph and gives us a great opportunity to work closer with our existing clients and some new studios in Los Angeles,” said Co-Founder Iain Barrington-Light. “We’re currently recruiting some exciting talent, and hitting the ground running with our shiny, new West Coast home.”

Co-Founder Chris Hassell added: “It’s been a great year for Ralph, with highlights including work with Sony HQ on the Lost In Music campaign, award nominations for The Chainsmokers’ Paris VR experience, and exciting new work with Netflix, Twitter, Square Enix and more. We’re on a roll and whilst offices lead with certain offerings we are now able to offer a fully cohesive offering around the globe.”

Iain Barrington-Light and Chris Hassell are available for interview.

Notes to Editors

About Ralph
Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon. More information on Ralph can be found at www.ralphandco.com

Media Contacts
Lisa Carter - Mimram Media
+44 (0)7970 164201
lisa.carter@mimrammedia.com

Chris Hassell
+44(0)20 30066730
chris@ralphandco.com

Iain Barrington-Light
+1 212 226 2089
iain@ralphandco.co

Kuju & Ralph Creative snap up prestigious Raindance Festival Award

The Chainsmokers’ Paris.VR wins Best Branded VR Experience

The Chainsmokers’ Paris.VR has been picked as the Best Branded VR Experience at the Raindance Festival VRX Awards.

Listed by Variety as one of the world’s top ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards. 

Jury members included Sean Bean (Game of Thrones, Lord of the Rings), Ewen Bremner (Trainspotting, Judge Dredd), Christopher Ecclestone (Doctor Who, 28 Days Later) and many more.

The Chainsmokers’ Paris.VR experience was created by specialist games and VR developer Kuju, along with brand experience agency Ralph Creative, as part of Sony’s ‘Lost In Music’ campaign.

The content, for the single Paris, was unveiled earlier this year at SXSW in Austin and is available exclusively for PlayStation VR in the PlayStation Store.

Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers, Alex Pall).

Flying through an ethereal landscape, the audio is remixed through stems from the original version and new versions of the song. Decisions viewers make along the route make major changes to the mix, whilst looking at various objects make more subtle changes to what is being heard.

The collaboration between Kuju and Ralph has since seen the two businesses partner up to create further ground-breaking AR and VR experiences for brands.

“Working with Ralph Creative on this project, we knew that we had something special with Paris.VR,” said Kuju’s Head of Studios Brynley Gibson. “We’re delighted that our work with The Chainsmokers has been recognised with this prestigious Raindance award.”

Ralph Creative’s Founder Chris Hassell added: “Over 40 VR projects were shortlisted, so to have picked up this award is a great achievement. Bring on the next bunch of awards!”

The Chainsmokers’ Paris.VR experience is also shortlisted in the upcoming VR Awards and the Immersive Perspective Awards.

The VR Awards 2017, organised by VR Bound, are being judged by a panel of VR industry experts, with the winners set to be announced on October 9th at an awards ceremony in London.

ENDS

Notes to Editors

About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.
kuju.com

About Ralph
Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
ralphandco.com

About the Raindance Festival
Listed by Variety as one of the world’s top 50 ‘unmissable’ film festivals, Raindance showcases features shorts, music videos, VR films and web series by filmmakers from the UK and around the world. This year Raindance announced its inaugural VRX Awards. This year saw the introduction of the Raindance VRX Awards, VRX Summit and VRX Market in the newly-established VR strand.
Raindance.org

Could a video game trailer make you cry?

Emotive new video ‘An Open Letter’ released by Square Enix to celebrate launch of
LIFE IS STRANGE™: BEFORE THE STORM

EPISODE 1: AWAKE out now on Xbox One, PlayStation 4 & PC 

LONDON (August 31st, 2017) – SQUARE ENIX®, publisher of award-winning and best-selling videogame franchises such as FINAL FANTASY® and TOMB RAIDER®, today released an emotive new video that features real people, with real, genuine stories of friendship and love to celebrate the launch of LIFE IS STRANGE™: BEFORE THE STORM, out now on Xbox One, PlayStation 4 and Windows PC.

The three-minute video, entitled “An Open Letter”, was been created to reflect the strong themes of friendship, love and support in the game.

In LIFE IS STRANGE: BEFORE THE STORM, Chloe and Rachel develop a special bond over the time they spend together. Almost everyone can name that one person who defined a very special time of their life. In some cases, these relationships can span a few short months and in other cases, decades. To celebrate the release of Episode One, we invited a small group of real people to write an open letter to that special person in their own life…

Square Enix Vice President for Brand Marketing Jon Brooke added: "I wanted to capture the emotion and spirit of Life is Strange in a way that you don't usually see in video game advertising. As a game, it braves to be different, harnessing emotions rarely seen in video games and I wanted the advertising to match this. I am really pleased with how it turned out. It's designed to remind us that life is all about our relationships and a strong friendship can change everything. I hope everyone can relate to that".

Creative Agency, Ralph, spent many weeks reaching out to pairs of best friends, asking for stories and insights into how their friendship had lasted through even the toughest of times.

“We took a risk with this strategy and we wouldn’t have achieved the emotion within the video had we not chosen some extraordinary people willing to open their hearts on camera,” admitted Ralph’s Creative Director Gregor Stevenson. “The raw intensity of their reactions as they read their best friends’ innermost thoughts is what we wanted to capture from the start. And that’s what we got. Our goal was to portray each friendship in an engaging and empathetic way, whilst reflecting the authenticity and uniqueness of the characters in the game.”

LIFE IS STRANGE: BEFORE THE STORM is the next game in Square Enix’s award-winning, multi-million copy selling, episodic franchise. Set in Arcadia Bay, three years before the events of the first game in the series. Players will take on the role of a rebellious 16 year-old Chloe Price who forms an unlikely friendship with Rachel Amber; a beautiful and popular girl destined for success. When Rachel’s world is turned upside down by a family secret, it takes this new-found alliance to give each other the strength to overcome their demons.

The new video entitled “An Open Letter” can be found here:

https://www.youtube.com/watch?v=Znke33mazew

Released last week, the Gamescom Launch Trailer can be found here:

https://www.youtube.com/watch?v=OunUnpKLEGQ

More information on the game can be found at https://www.lifeisstrange.com/

###

About Deck Nine Games

Deck Nine Games is an independent videogame developer devoted to bringing together two passions; meaningful storytelling and rich gameplay. Its talented team of developers have won awards for their work in films, TV and videogames. Located at the foot of the Colorado mountains, Deck Nine Games is focused on becoming a premium developer of narrative adventure games for consoles, PC and mobile devices.

More information on Deck Nine Games can be found at www.DeckNineGames.com

About Square Enix Ltd.

Square Enix Ltd. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. Square Enix Ltd. also has a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 130 million units worldwide; DRAGON QUEST®, which has sold over 71 million units worldwide; TOMB RAIDER®, which has sold over 58 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

LIFE IS STRANGE: BEFORE THE STORM © 2017 Square Enix Ltd. All Rights Reserved. LIFE IS STRANGE and LIFE IS STRANGE: BEFORE THE STORM are registered trademarks or trademarks of Square Enix Ltd. SQUARE ENIX and the SQUARE ENIX logo are trademarks and registered trademarks of Square Enix Holdings Co., Ltd. All other marks are properties of their respective owners.

More information on Square Enix Ltd. can be found at http://eu.square-enix.com/en

About Ralph

Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon. More information on Ralph can be found at www.ralphandco.com

 

Media Contacts

Lisa Carter - Mimram Media

+44 (0)7970 164201

lisa.carter@mimrammedia.com

 

Chris Hassell

+44(0)20 30066730

chris@ralphandco.com

Ralph & Kuju partner to create groundbreaking AR & VR experiences for brands

Leading brand experience agency joins forces with VR content specialist to bring a wealth of creative and game experience together
Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform.

The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and Sony Music. The experience, for the single Paris, was unveiled at SXSW in Austin to great applause.

“We are thrilled to be announcing this partnership today,” said Kuju’s Head of Studios Brynley Gibson. “When Ralph first approached us about a collaboration on The Chainsmokers’ VR experience it seemed a great fit: our interactive entertainment background in music and VR, alongside their impressive expertise in brands. We found in Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”

Chris Hassell, Founder of Ralph added: “Working with Kuju is hugely exciting. We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms. Based on the success and positive feedback of Paris.VR on the PlayStation Store, we are looking forward to having a lot of fun and doing more groundbreaking work with them in the future for new and existing clients.”

Kuju recently appointed games industry veteran Mick Morris as Business Development Director.

Notes to Editors

About Kuju
Kuju makes compelling games & branded experiences for VR, AR and Console platforms. With 20 years of experience and over 125 titles to its name, Kuju is one of the UK’s longest serving ‘work for hire’ developers. Based in London and Brighton it has produced titles for some of the world’s biggest publishers including Sony, Nintendo, Microsoft, Activision, Disney and Ubisoft. Alongside developing original concepts such as the long running Art Academy series, the company has been entrusted with developing globally recognised IP from the worlds of Film, TV and Games. These titles include brands such as The Lord of the Rings, Marvel, The Voice, Zumba and Guitar Hero.
Kuju.com

About Ralph Creative
Founded in 2005 with offices in London, NYC & LA, Ralph is trusted by the world's biggest brands to create experiences that audiences love and share. Its proudest achievements include managing social campaigns for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above-the-line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon.
Ralphandco.com

Media Contacts
Lisa Carter – Mimram Media
Lisa.carter@mimrammedia.com
07970 164201

Chris Hassell – Ralph Creative
chris@ralphandco.com

Mick Morris – Kuju
Mick.morris@kuju.com

Brynley Gibson – Kuju
Brynley.gibson@curve-digital.com