Lost In Music


A tech-fueled, highly-instagrammable destination where you can create a personalized song based on the beat of your heart

The pop-up space is the centrepiece of Sony’s third Lost In Music experiential campaign, which brings Sony technology together with Sony Music artists to create unique and shareable experiences for an 18-24 audience.

Produced by creative agency, Ralph, the Pop-Up is also the home for live performances and a weekly Youtube talk show featuring Sony Music artists such as A$AP FERG, Lauren Jauregui (5th Harmony), Zara Larsson and Snakehips. 

FOR IMMEDIATE RELEASE: Visitors to Sony's ‘Lost In Music’ pop-up space in New York are being invited to create a personalized song as they move through the immersive experience. 

Now in its third year, Lost In Music – produced by creative agency Ralph – unites Sony Music artists with Sony technology to produce creative, unique and shareable music experiences. 

Through a weekly online show as well as the physical pop-up, Lost In Music showcases various innovative Sony technologies combined with exclusive interviews and performances from multiple Sony Music artists.

The groundbreaking Lost In Music experiential installation analyses the way each attendee moves and interacts with the cutting-edge technology throughout the space, combining it with the rhythm of their own heartbeat and adding musical components to create a unique, downloadable track.

Within the space, located at 201 Mulberry St. in New York City, visitors can get creative with:-

Heartbeat Chamber- This sets the BPM of the track by taking your heart rate. (IMAGE)

Interactive Dancefloor Sequencer- You can dance over the LED floor to create a looping rhythm. (IMAGE)

Drum Spheres- Hitting these will record drum loops based on your movements. (IMAGE)

Vocal Booth- A microphone records, autotunes and loops your vocals.

Theremin- Your motion is captured and used to bend the pitch of your track. (IMAGE)

- A camera on stage will record your movements. This is then combined with your finished track to create a shareable, personalized music video.

Watch: A$AP FERG walking through the Lost In Music space:


Images: https://drive.google.com/drive/folders/1Jg1TaTuCOWCtsODjBdA5U732-E-VT2y9

Also demonstrated at the Lost In Music pop-up is Sony's latest multi-dimensional audio technology, which enables visitors to be entirely immersed in a track as it plays around them. 

Additionally, guests will be able to get hands-on with the latest Sony products.

Finally, fans can tune in to the Ralph-produced ‘Lost in Music’ weekly online show to watch exclusive sets, interviews and tech highlights. Each episode of the show is available at www.sony.com/lostinmusic.

“It’s been tremendously exciting to work on this year’s Lost In Music campaign, which builds on previous years to really push the limits of what’s possible in terms of creating an immersive, interactive experience for music fans,” said Chris Hassell, Founder at Ralph Creative. “Combined with the live performances and complementary YouTube channel, Sony is able to connect with an extremely wide audience across multiple content and technology types.”

For more information and updates on Sony's Lost in Music campaign, visit www.sony.com/lostinmusicor watch the weekly show on https://www.youtube.com/user/sony.



About Ralph

Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon. More information on Ralph can be found at www.ralphandco.com.

Press Contacts:

Lisa Carter, Mimram Media


Chris Hassell, Ralph



Ralph & Kuju Enterprise create ground-breaking PlayStation VR music experience for Sony & The Chainsmokers

Leading brand experience agency collaborates with VR content specialist on new Sony campaign ‘Lost In Music’

FOR IMMEDIATE RELEASE: Brand experience agency Ralph Creative has teamed up with Kuju Enterprise, a full service Virtual Reality (VR) content specialist, to create a groundbreaking music remix experience for Grammy Award winning duo The Chainsmokers.

The experience, for the single Paris, was unveiled last month at SXSW in Austin and is now available exclusively for PlayStation VR in the PlayStation Store. It has initially been released in the US (http://bit.ly/2qq5jOA), with a global roll-out to follow shortly.

Viewers get to experience a live-remixed version of Paris, as they enter the mind of Drew Taggart (with the introduction filmed by the other half of The Chainsmokers Alex Pall). Flying through an ethereal landscape the audio is remixed through stems from the original version and remix versions of the song. Decisions along the route make major changes to the mix whilst looking at various objects make more subtle changes to what is being heard.

The Chainsmoker’s Paris.VR is part of Sony’s new brand campaign ‘Lost In Music’ which is about creating new musical experiences by bringing together Sony’s technology with the hottest Sony Music artists. Ralph led the creative and production across the entire campaign.

Chris Hassell, founder of Ralph said: “We are having a great time working across this entire project. Paris.VR is a great virtual representation of what we have been trying to do across video content and our immersive musical theatre events - bringing new ways of interacting with music and artists. Having it released on the PlayStation Store is yet more icing on the cake.”

Kuju’s head of studios Brynley Gibson added: “Innovating and confounding expectations of a music video using Virtual Reality has been a fantastic creative journey. Collaborating with Ralph on this project and bringing our knowledge of making branded experiences together has resulted in a unique slice of VR that we are all very proud of.”

Chris Hassell and Brynley Gibson are both available for interview.


Notes to editors

About Ralph
Ralph makes branded experiences that people genuinely love and want to share. They are based in London, New York and Los Angeles with their clients including Sony Corportation, Sony Music, Sony Pictures (we like Sony), Netflix, Warner Bros, Nickelodeon and AB InBev.


About Kuju Enterprise
Kuju Enterprise makes compelling branded experiences for VR, AR and Console. They specialise in producing interactive game like experiences for PlayStation VR. Kuju Enterprise is a division of long standing games industry developers Kuju Ltd. a part of Curve Digital Entertainment.





Media Contacts

Lisa Carter – Mimram Media


07970 164201


Chris Hassell – Ralph Creative



Brynley Gibson – Kuju Enterprise