Jaegermeister

COLD BEAM GAMES A WINNER IN THE FIRST JÄGERMEISTER ‘TRACK AND BUILD’ SOUNDTRACK COMPETITION

Electronic artist ROY has been selected to work on a new video game soundtrack, produced by award-winning cinematic bass duo Koven, with Manchester-based video games studio Cold Beam Games the other lucky winner

The winners of an exciting new initiative, supported by drinks brand Jägermeister, can now be revealed.

Straddling the worlds of music and video games, the Track and Build competition was launched at the end of 2018 to find an indie video games studio to work with an artist/band on an exclusive track for one of its games, with the winning track benefiting from the production skills of award-winning cinematic bass duo, Koven: the artists behind Rocket League’s ‘My Love’ and the trailer music for Drive Club.

From almost one thousand submissions, the winning artist chosen was electronic artist ROY with his track ‘You Know,” which will now benefit from the production and mastering skills of Koven.

ROY, AKA Roy Levy, said: "When I first heard about the 'Track and Build' competition, I quickly knew that this would be an amazing opportunity for me to show my strength as a producer, plus extra motivation knowing that the chosen artist would work with Koven.

“I can’t even describe how thrilled I was when I was announced as the winner!

“I’m super excited to branch out to a new audience with my music, and would like to thank LableRadar, NCS and Koven for their support.”

After choosing the right artist, an indie studio had to be selected, with the judges unanimously voting Cold Beam Gamesthe winner, with their intense music-driven arcade shooter Beat Hazard 2.

Beat Hazard 2 builds on the studio’s first release, mixing the user’s own MP3 music collection into the game, creating a twin-stick arena shooter, an innovative and unique approach which fitted the Track and Build initiative perfectly.

“I’m very excited to have won the Track and Build competition, said Beat Hazard 2 creator, Steve Hunt. “I can’t wait to hear the new track and play it in the game. I think it’s going to be amazing.”

Discussing the inaugural Track and Build competition, Tom Carson, Music Manager, Jägermeister, said: “It’s been a really exciting project to be involved with, from selecting the artist and track, through to finding the right studio and game to work on.

“The standard of both games and music submitted was exceptionally high, which made our lives much harder, but it’s great to know there is so much talent across the video games and music sectors.

“I’m really looking forward to seeing how the relationship develops between ROY and Cold Beam Games and wish both the greatest success going forward.”

Leading music outfits NCS and LabelRadar were also integral parts of the Track and Build journey for year one, with just shy of one thousand music submissions sent via the LabelRadar portal.

“Supporting emerging creative-talent is fundamental to NCS,” said Graham Best, Director, NCS. “We’re thrilled with the response for Track and Build in its first year and look forward to helping both artist and games studio going forward.”

LabelRadar CEO Ed Brew added: “The quality of music sent in via the LabelRadar platform for Track and Build has been incredible. We’re very proud to be able to help connect the dots between amazing music and top brands like NCS and Jägermeister. We look forward to assisting many more artists, studios, labels and music supervisors in the near future and can’t wait to play Beat Hazard 2.”

Form more information, visit http://trackandbuild.io/

Beat Hazard 2, along with ROY’s ‘My Love’ track is available to download on all systems now. An exclusive edit of My Love, produced and mixed by Koven is available on all digital platforms on June 4th from NCS.

JÄGERMEISTER LAUNCHES ‘TRACK AND BUILD’ VIDEO GAME SOUNDTRACK COMPETITION

The search is on for an artist or band to collaborate with award-winning cinematic bass duo Koven, with help from record label NCS and music submissions platform LabelRadar

Iconic German spirit brand brings the worlds of music and video games together for an exciting and innovative initiative

Jägermeister has launched an exciting new initiative, ‘Track and Build’, which straddles the worlds of music and video games.

The competition initially launched in the video games sector late last year, the aim being to find an indie development studio to work with award-winning cinematic bass duo Koven on an exclusive track for one of its games.

Now Jägermeister is searching for an artist or band (aged 18+) to be given the exciting opportunity to collaborate with Koven and to provide a music track for a key game release in 2019.

The Track and Build competition is open to any artist of any ability in any genre globally, whether they are a solo act, duo, part of a group or a band.

Leading music outfits NCS and LabelRadar have also joined the initiative as Track and Build partners.

Record label NCS provides a catalogue of music for some of the world’s biggest YouTubers and Streamers, showcasing music artists to several million Spotify listeners and over 20 million YouTube subscribers every day.

LabelRadar is a revolutionary A&R platform that streamlines the demo submission process across the electronic music industry, helping artists get heard while also allowing labels and promoters to review new submissions in an efficient and addictive way.

The Track and Build competition is free for artists/bands to enter and submissions are being taken via www.smarturl.it/trackandbuild with the entry period closing on February 22nd 2019, after which the shortlist of finalists will be revealed on March 4th.

The winning artist/band will be announced on March 11th and will have the unique opportunity to collaborate with Koven to finish their track and have it included in the game.

London-based Koven is the production alias of producer Max Rowat and Katie Boyle. Within the games industry they are best known for creating the track ‘My Love’ for Rocket League, as well as the trailer music for Driveclub.

“The worlds of music and video games have been growing increasingly intertwined, with games now providing musicians with an additional creative opportunity,” said Jägermeister’s Music Manager Tom Carson.

“Koven has already proven itself in the video games space, thanks to their work on Rocket League and more. And now, thanks to the Track and Build competition, they are giving upcoming artists/bands the opportunity to do the same. We’re very excited to be launching this initiative.”

“We’re tremendously excited to be collaborating with such high calibre partners,” said NCS Director Graham Best. “Koven are an act we’ve been huge fans of for years, LabelRadar is a truly revolutionary A&R destination and Jägermeister’s ongoing support for UK music speaks for itself.

“Equally exciting are the partners we haven’t met yet – supporting emerging creative talent is fundamental to NCS, and the opportunity to help give a platform to a brand-new artist AND indie game developer is one we’re thrilled to be part of.”

LabelRadar CEO Ed Brew added: “This collaboration represents a truly exciting chance for artists to benefit from a tremendous amount of value all at once. We’re very proud to see our platform help artists and brands alike benefit from greater access to each other, and we are very much looking forward to seeing the result!”

To find out more about Track and Build and to enter, visit www.trackandbuild.io

For further information, contact Lisa Carter at Mimram Media
T: 07970 164201
E:lisa.carter@mimrammedia.com

Notes to Editors

Jägermeister
Best served as an ice cold shot, Jägermeister is a family owned brand and a unique herbal spirit that was developed by Curt Mast from a secret recipe.  Launched in Germany over 80 years ago, Jägermeister is made by Mast-Jägermeister SE, in Wolfenbüttel Germany using a blend of 56 different herbs, blossoms, roots and fruits from all over the world and this secret recipe has not changed since it was first made. The pure and natural botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year to guarantee a high-quality finish, and authentic taste. Jägermeister contains 35% alcohol by volume.

NCS
Formed in 2013 by Billy Woodford in the UK, NCS is a Record Label dedicated to giving a platform to the next generation of Artists in Electronic Music, representing genres from House to Dubstep via Trap, Drum & Bass, Electro Pop and more.
Inspired by YouTube Creators’ need for quality new music free of content ID issues, Billy identified an opportunity to showcase music he loved while simultaneously providing a comprehensive catalogue of contemporary electronic music for Creators.
Fast forward to 2019 and NCS sits at the heart of a cross-platform creative community that numbers some of the world’s biggest Vloggers, hundreds of Artists, several million daily Spotify listeners and over 20 million YouTube subscribers.

LabelRadar
LabelRadar is a music submissions platform that puts artists back in the driving seat, whilst saving decision-makers countless hours through a revolutionary reviewing tool. In an age where time and attention spans are in higher demand than ever before, LabelRadar is designed to empower an ecosystem of artists, labels, promoters, playlisters, bloggers, influencers and music supervisors to do what they do best. It is currently trusted by some of the biggest brands in the industry.

JÄGERMEISTER LAUNCHES ‘TRACK AND BUILD’ VIDEO GAME SOUNDTRACK COMPETITION FOR INDIE STUDIOS

Iconic German spirit brand teams with award-winning cinematic bass duo Koven to create unique video games soundtrack for winning studio

FOR IMMEDIATE RELEASE: Jägermeister has launched an exciting new initiative in the video games space, teaming with award-winning cinematic bass duo Koven for the ‘Track and Build’ competition.

Track and Build – which opens today – will search for a games studio to work with Koven on an exclusive track for one of its games.

Indie studios who have a game which will be ready for release in 2019 are invited to enter the competition for free.

Submissions are being taken via www.trackandbuild.io with the entry period closing on February 15th2019, when the shortlist of games will be revealed. The winning studio will be announced at the end of February and will have the unique opportunity to have a game track produced by Koven.

London-based cinematic bass duo Koven is the production alias of producer Max Rowat and Katie Boyle. Within the games industry they are best known for creating the track ‘My Love’ for Rocket League, as well as the trailer music for Driveclub.

“We’re incredibly excited about the Track and Build competition, as it represents our first steps into the games sector,” said Jägermeister’s Music Manager Tom Carson.

“Thanks to our friends at Koven, we can offer a games studio the unique opportunity to have a track created for them by artists who have already made a name for themselves in the genre through their work on Rocket League.”

Koven added: “This is such a mad and exciting opportunity for us to be a part of, and for anyone who we end up working with! We are so pleased to be involved and look forward to going through the entries.”

Jägermeister will announce a further element to the Track and Build competition in the New Year when it will engage with the composer community on the initiative.

To find out more about Track and Build and to enter, visit www.trackandbuild.io.

For further information, contact Lisa Carter at Mimram Media

T: 07970 164201

E: lisa.carter@mimrammedia.com

ENDS

Notes to editors

Jägermeister:

Best served as an ice cold shot, Jägermeister is a family owned brand and a unique herbal spirit that was developed by Curt Mast from a secret recipe.  Launched in Germany over 80 years ago, Jägermeister is made by Mast-Jägermeister SE, in Wolfenbüttel Germany using a blend of 56 different herbs, blossoms, roots and fruits from all over the world and this secret recipe has not changed since it was first made. The pure and natural botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year to guarantee a high-quality finish, and authentic taste. Jägermeister contains 35% alcohol by volume.

Bass music pioneers Koven appointed as sync partner for Mast-Jaegermeister's new 'Craft the Moment' TV ad campaign

Award winning UK electro duo Koven have composed the music for a new £2.7 million TV advertising campaign by Mast-Jaegermeister as part of its ‘Craft the Moment’ marketing initiative.

The commercial will premier in the UK on Monday 23rd November, with high profile slots throughout the evening, and then running for a further six weeks. The commercial forms part of the on-going ‘It Runs Deep’ marketing campaign, running until the end of December and reaching 66% of 18-34 year old men in the UK.

Koven (who are part of the JägerMusic artist support programme) are the production alias of Max Rowat and Katie Boyle, a critically acclaimed bass music outfit based in London. The music for the commercial was written by Rowat and transcribed by Walter Mair, then recorded over two days including a day at Angel Studios London, where an eight piece orchestra and grand piano were used to capture an atmospheric, dynamic track, perfectly suiting Jägermeister’s Craft The Moment campaign ethos.

“I enjoyed every minute,” commented Rowat. “Taking something that was created just from my computer and seeing it be recreated in a live environment with very talented musicians was a great feeling.”

The Craft the Moment creative follows nine friends as they work together to construct a 14 metre high statue by hand. The structure is revealed as a majestic stag and the group completes the finer details of their work with some of the same herbs, roots and spices that go into every bottle of Jägermeister, highlighting the craft at the very core of the brand.

Nicole Goodwin, Marketing Director at Mast-Jaegermeister comments: “Craft the Moment was created to tell the side of the Jägermeister story that remains untold – what the product is and why it’s so special. Today’s consumers are a generation who know that to get the most from life, they have to put the work in, just as we do with Jägermeister. The product itself is the result of determination, hard work, discipline and the science behind creating a perfect balance of 56 ingredients; the build of the stag in Craft the Moment was intended to mirror these qualities.”

Craft the Moment was developed in partnership with The Red Brick Road Creative Agency, who drew inspiration from iconic events such as Burning Man, which sit close to Jägermeister due to the brand’s festival and music associations. The commercial will reach 66% of 18-34 year old men in the UK with five Opportunities to See. Mast-Jaegermeister will be supporting the campaign with its biggest ever investment over a nine week campaign, consisting of six weeks on TV and supported by out of home advertising, off-trade specific support and integrated PR and social media activity. The 2015 commercial forms part of the on-going It Runs Deep marketing campaign which celebrates the deep and meaningful bonds experienced between true friends, brought together through Jägermeister. The Craft the Moment 30 second TV commercial will air on various channels including E4, Fox, Sky Living and Sky Sports 1 from November 23rd at 9:27pm until 31st December 2015.
ENDS

NOTES TO EDITORS

Koven overview:
One of the most unique exciting bass music outfits to emerge in recent times, Cinematic Bass Duo Koven is the production alias of producer Max Rowat and Katie Boyle.

First conceived in December 2011 by Max, the Koven project was sparked into life with the ‘Wake You Up EP'. Instantly making an impact across the scene Koven’s very first release saw support some of the scene’s most important tastemakers at the time including UKF and Radio 1.

On the cutting edge of production as well as performance, Koven’s sets held their own - partly thanks to the Alphasphere, a midi controller from NuDesign in which they helped develop.

After making a name for themselves with the free 'Wake You Up EP' and a string of high profile remix work, in March 2013 the time had come for Koven to drop what was unbelievably their debut release. Released on Futurebound’s Viper Recordings, 'More Than You' announced Koven as a new, formidable force on the EDM radar, earning them tens of thousands of new fans and over two million views in the process. Koven went from strength to strength with the release of their second single 'Make It There'.

2014 saw the arrival of new member Katie Boyle. The first official release from Koven’s accomplished new line up, the epic 'Another Home' and haunting 'Petrichor' see soaring soundscapes, live instruments and deep bass complimented by Katie’s awe inspiring vocals. 

A busy summer at some of the worlds most prestigious festivals including a main stage slot at Exit Festival lead up to the release of their Debut EP 'Hereinafter' collating millions of online views straight off the bat. 2015 saw their most recent release 'Sometimes We Are' further solidifying the Koven sound which also saw the act win the 'Best EP Release' award at this year’s Bass Music Awards. 

Original Jägermeister overview: 
Best served as an ice cold shot, original Jägermeister is a unique herbal spirit that was developed by Curt Mast from a secret recipe and launched in Germany 80 years ago. The liqueur is made by Mast-Jaegermeister SE, in Wolfenbüttel Germany using a secret blend of 56 different herbs, blossoms, roots and fruits from all over the world and this secret recipe has not changed since it was first made. The pure and natural ingredients used within Jägermeister guarantee a high quality finish, and authentic taste. Jägermeister contains 35% alcohol by volume.

Press Contacts:
Darrell Carter
Darrell.Carter@mimrammedia.com
07967 947076

Tom Carson
Tom.Carson@jaegermeister.co.uk
07887 687358