Bayer boosts collaboration with Shure Microflex Advance

Leading biotech company invests in conferencing audio at new UK HQ

Reading, UK, August 2017 — Leading biotechnology and pharmaceutical company Bayer has unveiled cutting edge AV systems throughout its new Green Park headquarters, working with MiX Consultancy and Focus 21 to create collaborative spaces, meeting rooms, and presentation suites at the heart of its four floors. This led to creating a number of versatile, flexible meeting spaces that had to be consistent, reliable, and easy to use.

A key part of the building is the main meeting space and town hall area. This large area is designed to be divisible into a number of rooms or opened into one space, creating a challenge when it comes to maintaining clear, intelligible audio. To achieve this, the space was designed for audio conferencing and voice-lift from two Microflex® Advance™ MXA910 Ceiling Array AV Conferencing Microphones and a Microflex® Wireless AV Conferencing system.

The MXA910 Ceiling Array microphone features Steerable Coverage™ Technology, using up to eight separate lobes to accurately capture sound sources from above. Control software offers easy configuration of all parameters, including lobe steering, presets, and templates. This combination ensures a simple solution that delivers pristine audio while also being discreet and architecturally unobtrusive – ideal for high-end corporate spaces. In addition, due to its location, the Ceiling Array encourages users to act and speak naturally, as they are not focused on a central microphone, contributing to improved conferencing, better internal communications, and increased productivity.

A key factor in the decision to choose products from the Shure Microflex family was that they are corporate network ready and can connect to networks and third-party control systems using standard protocols for remote management and campus-wide implementation.

As Glynn Seymour, IT Project Lead for Bayer, explained: “The convergence of IT and AV is not a new trend but something of increasing significance for new builds and refurbishment. The Bayer UK headquarters move was part of a wider culture change to a more agile way of working and our new home had to reflect and support this, whilst adhering to corporate standards in many areas. We were challenged to create a variety of meeting spaces that were versatile but retained ease of use and bolstered the image of Bayer as an innovation-driven Life Science organisation.”

John Ellis, Shure Systems UK Regional Sales Manager, said: “As one of our key partners, Focus 21 worked with the Shure Systems Group to specify audio solutions that deliver consistent clarity for meetings and presentations. The Shure AV Conferencing microphones provide Bayer with pristine sound quality with ease of use and flexibility.”

Justin Paveley, Projects Director at Focus 21, explains: “The reason why these were selected by the Mix team was because, at present, these are the best-performing microphones on the market, with extensive coverage of the space. Aesthetically, these are much more subtle than ceiling microphones and fitted the bill for the client."

About Shure Incorporated
Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

Media Contacts
Darrell Carter - Mimram Media
+44 (0)7967 947076

Andrew Low - Shure Distribution UK
+44 (0)1992 703036