Company News

Reality Gaming Group ramps dev facilities, hires BAFTA Breakthrough Brit awardee

BAFTA’s Breakthrough Brit awardee Henry Hoffman on board as publisher readies mobile AR combat game Reality Clash

Philippines development hub extended ready for rollout of in-game trading platform

Reality Gaming Group is aggressively expanding its development team ahead of its release of mobile combat game Reality Clash next year.

Fiddlesticks Co-Founder & BAFTA Breakthrough Brit awardee Henry Hoffman joins to work on the underlying technology framework, bringing his wealth of experience and creative talent to what is a complex title that bridges the worlds of games and cryptocurrency and to ensure that gameplay in Reality Clash is as important as the cutting edge technology.

Hoffman was most recently project lead for Fiddlesticks’ Hue, which was published by Curve Digital for Xbox One, PS4, Vita and Steam, winning more than 25 industry awards in the process. On October 26th 2017 he was awarded a BAFTA Breakthrough Brit for his work in the UK game industry.

Hoffman joins Lead Developer Paul Mottram and Executive Producer Ben Hebb of Near Light (both previously of Zoë Mode) on the Reality Clash project, which blends elements of multiplayer, AR and cryptocurrency on iPhone and Android devices.

Reality Gaming Group has also ramped its development hub in the Philippines, which is charged with building out the Reality Clash in-game weapons line-up and its blockchain-based ‘Armory’ weapon trading platform, which is due to come online this winter ahead of the game’s release.

The company recently raised $3.5 million via an innovative ICO (Initial Coin Offering) using Ethereum blockchain technologies to fund the development of the highly-anticipated title, which is due for release in Q3 2017.

Reality Clash is a free-to-play game for iPhone and Android devices that uses the phone’s camera to render an AR view of the world on-screen, with geolocation gameplay encouraging players to enter face-to-face combat with each other in real time.

Combat will take place in real locations – players can invite friends, undertake missions and set up battles in urban areas, parks and woodlands.

“I’m delighted to be joining a great team to work on one of the most ambitious mobile games projects to date – I can’t wait to get started,” said Hoffman. “As soon as I heard that Reality Clash combined AR, crypto and multiplayer I knew it was a game I wanted to be part of. It’s going to bring the world of crypto and gaming together in a way that’s never been attempted before.”

Tony Pearce, Reality Gaming Group co-founder, said: “We were absolutely thrilled with the level of participation in the Reality Clash ICO, and now we’re even more excited to embark on the next stage of that journey – the expansion of our development team as we work towards delivering what is a hugely exciting project. We’re privileged to have a talent like Henry as part of the Reality Gaming Group team.”

Reality Clash Teaser Trailer:

More information about Reality Clash and its Armory can be found at

Notes To Editors

About Reality Gaming Group

The Reality Gaming Group management and development teams have strong experience when it comes to conceptualising and creating video games and apps. The development team has more than 20 years’ experience across Mobile, PC, Console, AR and VR games platforms, including:

Shooty Fruity – PSVR / HTC Vive / Oculus Rift

Perfect - PSVR / HTC Vive / Oculus Rift

Sing Star - Disney

Marvel Ultimate Alliance 1 & 2 - Activision

Guitar Hero – Activision

Risk Urban Assault - Ubisoft

The Voice - Activision

Powerstar Golf - Microsoft

The Rocky Horror Show: Touch Me

Lego Star Wars Battle Orders – Disney

Runescape – Jagex

Habbo Hotel

Press Contacts

Stuart O’Brien – Mimram Media

+44 (0) 7732 114 067


Tony Pearce – Reality Gaming Group


FunFest Influencer Summit returns for 2017

The FunFest Influencer Summit is returning once again this September – but with some exciting changes.

FunFest, now in its third year, is the UK’s first family-friendly parent blogger conference and brand ambassador event. The conference and expo has grown to accommodate a broad spectrum of bloggers, vloggers, YouTubers and social media influencers, who are all key within the fast-changing world of media and communications.

2017 sees a larger programme of activity and an extended showcase of brands and entertainment properties exhibiting and getting involved.

The event keeps family at its heart and is still very much focused on parenting and children – but will look beyond toys and traditional children’s products to include video games, books, apps, tech, bikes, music, sports and more.

The team behind the event has changed too, with Mimram Media now co-organising FunFest in partnership with MI PR Global, resulting in an exciting portfolio of activity for influencers and a greater scope for brand collaboration.

The FunFest Influencer Summit returns to Whittlebury Hall Hotel & Spa, Northamptonshire on Saturday September 16th 2017 and comprises:

•       A conference programme designed to inspire, inform and educate aspiring influencers and bloggers

•       An opportunity for influencers to meet brands who are looking for new ambassadors and media partners

•       Networking opportunities with like-minded peers

•       Kids come free! After all, the event is all about fun!

•       The FunFest Blogger Summit is for all influencers, whether you’re a mum, dad or grandparent, a ‘traditional’ blogger, YouTuber – or if you want to be one!

In addition, those who travel to FunFest by train will be offered free transport from Milton Keynes Station to the venue, and back again.

“The influencers of today are as much likely to use YouTube, Twitch and Facebook Live as they are to present their media channels via the written blog.

And that’s why we’re ensuring that FunFest 2017 will better reflect all areas of social journalism,” said Mimram Media Director Lisa Carter.

“At the same time, we’ve widened the brand sectors covered at FunFest. Toys remain important, but FunFest 2017 will also include brands from the worlds of video games, books, musical instruments, tech and more – in essence, anything that your kids love doing – and that parenting influencers love writing or talking about.”

Ruth Leonard, Marketing Director at Co-Organiser MI PR Global, added: “FunFest has been a great success over the past two years, inspiring bloggers and providing brands with a fantastic opportunity to engage with these important influencers.

“We’re delighted to be working with Mimram Media on FunFest 2017 and to be taking the event to the next level.”

For more information about the FunFest Influencer Summit 2017, visit

To book delegate tickets, visit

To find out about speaking opportunities at the conference, contact Lisa Carter via or call 07970 164201.

If you’re a brand and would like to find out how you can work with these new influencers, contact Darrell Carter via / 07967 947076 or Ruth Leonard via / 01494 372130.

Mimram Media's Lisa Carter nominated for Women Inspiring Women Award

Mimram Media director Lisa Carter has been nominated as a finalist in the Blogger / Author category at this year's Women Inspiring Women (WIW) Awards.

The WIW Awards 2015, organised by national professional networking group Damsels In Success, take place in Birmingham on Saturday, June 13th.

The Awards seek to recognise female role models who have inspired, moved, encouraged and motivated their entrepreneurial peers.

Categories range from Mentoring and Business Growth to Speaking and Rising Star. 

Lisa has been shortlisted in recognition of leaving her corporate job to establish her own firm, offering PR, content marketing services, social media strategy & event management. That's Mimram Media!

As outlined by WIW Awards in the finalist notes: "Mimram Media helps companies embrace the new opportunities arising in both the digital and offline worlds. Lisa brings her skills in a flexible manner to ensure her customers needs are really met."

We're super chuffed that Lisa has made the finalists list - if you'd like to vote for her, simply click here - go on, you know you want to!

For more information about the WIW Awards 2015, check out their website at


Mimram Media to speak at MI Retail Conference & Expo 2015

The MIRC 2015 conference programme has been confirmed, with Mimram Media director of digital Stuart O’Brien completing the speaker line-up.

"I'm delighted to be part of MIRC 2015,” commented O’Brien. “Having served as head of digital at New Bay Media for several years and developing many of its websites, including MI Pro, I'm looking forwarding to connecting with the wider MI community and demonstrating how retailers can grow their businesses online.”

O’Brien joins Kerching Retail managing director, Corin Birchall; GfK supply chain director, Carl West; and keynote speaker, PMT co-owner Simon Gilson, to complete this year’s line-up of conference speakers.

Meanwhile, last week we announced that Korg UK would be bringing its own-branded products, along with lines from Vox and Takamine to this year’s show in its capacity as Platinum Partner.

We also announced Casio’s involvement with the show, with the firm placing a key focus on product innovation.

Elsewhere, Rosetti, a Platinum Partner, will display a raft of new items from its array of guitar and brass and woodwind brands, including Rickenbacker, Hagstrom, BC Rich, Breedlove, Seymour Duncan and Vandoren. It will also announce several new additions to its Adam Black range.

Yamaha including Line 6 will be participating as a Key Partner at this year’s event, while Barnes & Mullins will be presenting Peavey as a Premium Platinum Partner.

Furthermore, retailers who attend MIRC 2015 will walk away with a VIP gift bag containing a Veho Azuro 50W Bluetooth Soundbar, worth RRP £149.95.

Registration is quick and simple and is now open at

For sponsorship enquiries, please contact Karma Bertelsen on 020 7226 7246 or

Watch this space for more MIRC 2015 announcements.

Parenting Daily launches for East Herts

Hertford, UK (June 23rd, 2014) - Mimram Media has unveiled Parenting Daily East Herts, a hub of news, information and events for parenting living in Hertford, Ware, Hoddesdon and villages.

And it's not just another mums site.

Parenting Daily East Herts ( is aimed at both parents (hello dads!), plus grandparents and child care professionals.

Secondly, the site is for the immediate local community in order to provide super relevant information to readers.

It will provide a weekly run-down of what’s on in the area (the number one ‘search’ for parents, according to our research); highlight the best local daycare nurseries; and review the local kids’ venues and attractions.

At the same time, the site pulls together news, advice and opinions from all the leading national and parenting media, plus blogs, into one place - no more clicking in and out of different websites; the site has everything in one place.

Parenting Daily East Herts will also be speaking to local businesses and professionals to give advice on everything from Style & Beauty to Food, to Education. There is also a weekly newsletter.

Mimram Media plans to extend the Parenting Daily brand to other areas over the coming months through an innovative franchise programme.

"We are delighted to launch Parenting Daily into the East Herts area," said Stuart O'Brien, Mimram Media's director of digital. "There is a clear gap in the market for this kind of site and we're looking forward to building up both our readership and commercial partners in the coming months."

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Mimram Media's aim is to embrace the new opportunities arising in specialist local consumer digital publishing and events. Its management team has over 50 years collective experience in the worlds of publishing and events, encompassing editorial, sales and digital skill sets. We hope that experience means our offerings blend old fashioned publishing sensibilities with cutting edge digital thinking. Mimram Media's operations are split into three areas: PublishingEvents and Consultancy. Find out more at