JÄGERMEISTER LAUNCHES ‘TRACK AND BUILD’ VIDEO GAME SOUNDTRACK COMPETITION FOR INDIE STUDIOS

Iconic German spirit brand teams with award-winning cinematic bass duo Koven to create unique video games soundtrack for winning studio

FOR IMMEDIATE RELEASE: Jägermeister has launched an exciting new initiative in the video games space, teaming with award-winning cinematic bass duo Koven for the ‘Track and Build’ competition.

Track and Build – which opens today – will search for a games studio to work with Koven on an exclusive track for one of its games.

Indie studios who have a game which will be ready for release in 2019 are invited to enter the competition for free.

Submissions are being taken via www.trackandbuild.io with the entry period closing on February 15th2019, when the shortlist of games will be revealed. The winning studio will be announced at the end of February and will have the unique opportunity to have a game track produced by Koven.

London-based cinematic bass duo Koven is the production alias of producer Max Rowat and Katie Boyle. Within the games industry they are best known for creating the track ‘My Love’ for Rocket League, as well as the trailer music for Driveclub.

“We’re incredibly excited about the Track and Build competition, as it represents our first steps into the games sector,” said Jägermeister’s Music Manager Tom Carson.

“Thanks to our friends at Koven, we can offer a games studio the unique opportunity to have a track created for them by artists who have already made a name for themselves in the genre through their work on Rocket League.”

Koven added: “This is such a mad and exciting opportunity for us to be a part of, and for anyone who we end up working with! We are so pleased to be involved and look forward to going through the entries.”

Jägermeister will announce a further element to the Track and Build competition in the New Year when it will engage with the composer community on the initiative.

To find out more about Track and Build and to enter, visit www.trackandbuild.io.

For further information, contact Lisa Carter at Mimram Media

T: 07970 164201

E: lisa.carter@mimrammedia.com

ENDS

Notes to editors

Jägermeister:

Best served as an ice cold shot, Jägermeister is a family owned brand and a unique herbal spirit that was developed by Curt Mast from a secret recipe.  Launched in Germany over 80 years ago, Jägermeister is made by Mast-Jägermeister SE, in Wolfenbüttel Germany using a blend of 56 different herbs, blossoms, roots and fruits from all over the world and this secret recipe has not changed since it was first made. The pure and natural botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year to guarantee a high-quality finish, and authentic taste. Jägermeister contains 35% alcohol by volume.