Online courses are complemented by a new physical training facility at Shure's UK offices

London, UK, October 19th 2018– Shure has underlined its commitment to providing audio professionals with up-to-date technical insights and training with the launch of the new Shure Audio Institute (SAI) Integrated Systems Certification program.

This innovative and unique scheme will ensure that customers are equipped with a solid understanding of general audio topics, plus the practical skillsets required to navigate this rapidly evolving sector. The free Integrated Systems Certification program is aimed at new and existing Shure customers and is open to anyone looking to gain sales and technical knowledge in Shure products and solutions, enabling them to more effectively manage client situations.

The Integrated Systems Certification program supports the implementation of Shure products globally through training, education, and certification. In addition, it ensures that Shure distribution centres and channel partners have the up-to-date knowledge required to buy, resell, and technically support Shure products in the Integrated Systems market, elevating capabilities and the confidence of end users.

These courses are now available and can be accessed via local Shure websites. Online courses are currently available in English, however all courses will be adapted for multilingual use in the near future.

Furthermore, Shure is supporting its audio education scheme with the launch of a new training facility in its UK offices at The I.O Centre, Waltham Abbey.

The Shure UK office covers all aspects of audio education for industry professionals in a specially-designed contemporary space for collaborative teaching and conferencing.

High-end equipment is fitted throughout, including Shure Microflex® Advance™ MXA910 Ceiling Microphone Arrays, IntelliMix P300 Audio Conferencing Processors and ANIUSB-MATRIX for use in video conferencing applications, with a 3rd party DSP platform for voice lift.

As the trend towards codec usage continues, SAI has adopted a 'bring your own device' (BYOD) approach, where students can arrive at the space and simply plug in their laptops via USB, granting them immediate access to the AV system in the room.

Shure UK is offering places to pro audio and AV professionals on a variety of seminar and workshop-based educational courses, run throughout the year.

Discussing the new facility and services available, Andrew Francis, Manager of Applications at Shure UK said: “The primary purpose of our training is to help the technicians using our systems set them up correctly and to ensure end users are getting the best possible experience from the equipment they’ve invested in.”

“We welcome any visitors to come in and talk to us about our technology. We can now deliver the best possible training and technical support to all our customers, as well as designing and building a unique space to be able to demonstrate how end users can create their own workspaces and use the technology within them effectively.”

All upcoming dates for SAI courses in the UK and Ireland can be found on the Shure website:

For more information


About Shure
Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

Press Contacts

Darrell Carter
Mimram Media
+44 (0)7967 947076

Kudzai Madziya
Shure UK Systems Group
+44 (0)1992 703102