Could a video game trailer make you cry?

Emotive new video ‘An Open Letter’ released by Square Enix to celebrate launch of
LIFE IS STRANGE™: BEFORE THE STORM

EPISODE 1: AWAKE out now on Xbox One, PlayStation 4 & PC 

LONDON (August 31st, 2017) – SQUARE ENIX®, publisher of award-winning and best-selling videogame franchises such as FINAL FANTASY® and TOMB RAIDER®, today released an emotive new video that features real people, with real, genuine stories of friendship and love to celebrate the launch of LIFE IS STRANGE™: BEFORE THE STORM, out now on Xbox One, PlayStation 4 and Windows PC.

The three-minute video, entitled “An Open Letter”, was been created to reflect the strong themes of friendship, love and support in the game.

In LIFE IS STRANGE: BEFORE THE STORM, Chloe and Rachel develop a special bond over the time they spend together. Almost everyone can name that one person who defined a very special time of their life. In some cases, these relationships can span a few short months and in other cases, decades. To celebrate the release of Episode One, we invited a small group of real people to write an open letter to that special person in their own life…

Square Enix Vice President for Brand Marketing Jon Brooke added: "I wanted to capture the emotion and spirit of Life is Strange in a way that you don't usually see in video game advertising. As a game, it braves to be different, harnessing emotions rarely seen in video games and I wanted the advertising to match this. I am really pleased with how it turned out. It's designed to remind us that life is all about our relationships and a strong friendship can change everything. I hope everyone can relate to that".

Creative Agency, Ralph, spent many weeks reaching out to pairs of best friends, asking for stories and insights into how their friendship had lasted through even the toughest of times.

“We took a risk with this strategy and we wouldn’t have achieved the emotion within the video had we not chosen some extraordinary people willing to open their hearts on camera,” admitted Ralph’s Creative Director Gregor Stevenson. “The raw intensity of their reactions as they read their best friends’ innermost thoughts is what we wanted to capture from the start. And that’s what we got. Our goal was to portray each friendship in an engaging and empathetic way, whilst reflecting the authenticity and uniqueness of the characters in the game.”

LIFE IS STRANGE: BEFORE THE STORM is the next game in Square Enix’s award-winning, multi-million copy selling, episodic franchise. Set in Arcadia Bay, three years before the events of the first game in the series. Players will take on the role of a rebellious 16 year-old Chloe Price who forms an unlikely friendship with Rachel Amber; a beautiful and popular girl destined for success. When Rachel’s world is turned upside down by a family secret, it takes this new-found alliance to give each other the strength to overcome their demons.

The new video entitled “An Open Letter” can be found here:

https://www.youtube.com/watch?v=Znke33mazew

Released last week, the Gamescom Launch Trailer can be found here:

https://www.youtube.com/watch?v=OunUnpKLEGQ

More information on the game can be found at https://www.lifeisstrange.com/

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About Deck Nine Games

Deck Nine Games is an independent videogame developer devoted to bringing together two passions; meaningful storytelling and rich gameplay. Its talented team of developers have won awards for their work in films, TV and videogames. Located at the foot of the Colorado mountains, Deck Nine Games is focused on becoming a premium developer of narrative adventure games for consoles, PC and mobile devices.

More information on Deck Nine Games can be found at www.DeckNineGames.com

About Square Enix Ltd.

Square Enix Ltd. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. Square Enix Ltd. also has a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 130 million units worldwide; DRAGON QUEST®, which has sold over 71 million units worldwide; TOMB RAIDER®, which has sold over 58 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

LIFE IS STRANGE: BEFORE THE STORM © 2017 Square Enix Ltd. All Rights Reserved. LIFE IS STRANGE and LIFE IS STRANGE: BEFORE THE STORM are registered trademarks or trademarks of Square Enix Ltd. SQUARE ENIX and the SQUARE ENIX logo are trademarks and registered trademarks of Square Enix Holdings Co., Ltd. All other marks are properties of their respective owners.

More information on Square Enix Ltd. can be found at http://eu.square-enix.com/en

About Ralph

Founded in 2005 with offices in London, NY & LA, Ralph are trusted by the world's biggest brands to create experiences that audiences love and share. Their proudest achievements include managing social for some of Netflix’s biggest shows (House Of Cards, Stranger Things, Black Mirror, Gilmore Girls) running immersive theatrical music events for Sony, launching a beer across Europe for AB InBev, hacking marketing with Mr. Robot, opening a craft beer shop in Shoreditch, creating an above the line marketing campaign for Slack and making a cartoon called Tinkershrimp & Dutch with Nickelodeon. More information on Ralph can be found at www.ralphandco.com

 

Media Contacts

Lisa Carter - Mimram Media

+44 (0)7970 164201

lisa.carter@mimrammedia.com

 

Chris Hassell

+44(0)20 30066730

chris@ralphandco.com